© Adjectif.co All rights reserved.


Of positive, comparative & 

superlative conversations


A Content Marketing agency emerged in March 2014, born out of a desire to create and tell bright, compelling and effective brand stories. Our brand stories engage & influence consumers across all verticals of channels and platforms – traditional editorial placements, social conversations, and word of mouth.

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Who We Are


Content Curator

Iris is the content curator at ADJECTIF, where she leverages nearly 10 years of experience in brand management and PR, to establish organic relationships for brands and their target audience. Specializing in beauty & FMCG brand management, she now contributes tactical strategies to attain and maximize ROIs, provides strategic and budget guidance, and account management for the agency’s retainer accounts.


Creative Strategist

Candice is the creative content strategist where she specializes in content creation and creative design. With 12 years of diverse experience across the fashion, lifestyle and beauty industries, from creative design to brand management, she takes care of creating and planning the content and messaging, to overseeing the execution of the content and creatives, and the eventual implementation and output.


" Always giving creative yet strategically sound ideas. They were reliable and responsive from pitch to post-mortem. What I like most is that the agency owners are involved and take responsibility for the execution of the campaigns. "
Nora Lim

Regional Brand Manager, Clé de Peau Beauté, Shiseido Asia Pacific

" In my career of some 18 years, I have not met a PR agency that provides such bespoke and intelligent PR consultancy like Adjectif does. Both co-founders Iris Chai and Candice Goh are well-known in the industry by those who matter. Having been former clients themselves, they are business-centric consultants who understand the importance of effective returns on investment in the work that they do. "
Pat Law

Founder, Goodstuph

" Adjectif Co. has been working with us for 6 years now - worked on a variety of projects across Nespresso B2C & B2B businesses. We could always rely on them to deliver what we needed, regardless of the levels of complexities involved. Really thankful to have worked with them for the past 6 years. More to come! "
Nicholas Li

Assistant Brand Manager, Nestlé Nespresso Singapore

" So grateful for these two fabulous women - partners in all things PR, creative problem solvers, event managers extraordinaire and exceptionally talented and generous professionals - thank you Adjectif! "
Amy Kunrojpanya

Senior Director of Policy & Communications, Uber Asia Pacific

“Your brand. It isn’t what you say it is.
It’s what they say it is.

— Marty Neumeier, ‘The Brand Gap’

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